Session Overview ｜ This seminar will begin with an introduction to Cosmax Group and Cosmax Pet, followed by an exploration of the latest trends and outlook in the global pet grooming market. Additionally, strategies and approaches for effectively responding to the rapidly growing pet grooming and beauty market will be discussed. This session aims to provide valuable insights for those looking to seize business opportunities in the pet industry.

Speaker Introduction | Hojeong Chin / CEO of COSMAX PET

Company Introduction | Cosmax Pet Co., Ltd.
Cosmax Group is the No. 1 global company in the research, development, and production of cosmetics and health Cosmax Group is the No. 1 global company in the research, development, and production of cosmetics and health functional foods, both in Korea and internationally. Cosmax Pet Co., Ltd. leverages the cosmetics technology of Cosmax, the global leader in K-beauty, along with the expertise of Cosmax NBT, Cosmax Bio, and Cosmax Pharma, which specialize in health supplements and pharmaceuticals. Cosmax Pet provides a ‘one-stop solution’ for pet grooming products and pet supplements.
In line with the founding philosophy of being a ‘Righteous Company,’ a ‘Researching Company,’ and a ‘Beautiful Company,’ Cosmax Pet aims to provide insightful and accurate information, develop efficacious materials and formulations, and pursue eco-friendly management practices. With these mid-to-long-term visions, the company strives to become a global leader in pet health and beauty beyond the domestic market.

Session Overview ｜ A session providing insights into the Italian pet market directly from the Show Office and Sales Manager of ZOOMARK, Europe’s leading international b2b pet exhibition in odd years, held in Italy. This will offer valuable information for Korean companies seeking to enter the European market.

Speaker Introduction ｜ Pascale Sonvico / SHOW OFFICE AND SALES MANAGER of Zoomark
With over 30 years of experience in the industry and at Zoomark since its beginning, Pascale Sonvico coordinates the show office team and the international sales agents network. She also develops special projects designed to enrich the show experience, as well as marketing and promotional activities in synergy with other trade shows around the globe to support the international pet supplies industry.

Exhibition Introduction ｜ ZOOMARK
ZOOMARK is one of the largest pet industry exhibitions in Europe, held biennially in Bologna, Italy. In 2023, it attracted over 1,060 companies from 57 countries, showcasing the latest pet products, food, and services. Of these, 62% of visitors and 75% of exhibitors were international. ZOOMARK is a global platform driving trends in the pet industry, connecting thousands of professionals and buyers for networking and business opportunities. It is a key event for companies aiming to expand into the European and global pet markets.

Session Overview ｜ Hear from a speaker currently serving as a project director at Wadiz, the leading crowdfunding platform. They’ll share the story of how they achieved 50 million KRW in just two weeks within the pet category. Learn exactly what crowdfunding is, and discover how even existing products can succeed on these platforms. All this valuable insight will be shared with future makers like you!

Speaker Introduction ｜ Doyeon Kim / PD, wadiz
Project Director specializing in the Pet Category at wadiz Co., Ltd. focusing on crowdfunding.

Company Introduction ｜ Wadiz
Wadiz, established in 2012, has surpassed 1 trillion KRW in cumulative brokerage and is a leading platform in Korea’s crowdfunding industry. As a comprehensive D2C (Direct to Customer) platform, Wadiz supports the growth of startups and small businesses by connecting the demand for and supply of capital. It provides makers with enthusiastic customers and funding opportunities, while offering supporters the chance to discover new possibilities in their daily lives, creating value that has never existed before.

Session Overview ｜ This seminar, titled “Nutrition Blending, Value Branding,” will be delivered by a veterinary nutritionist with 24 years of experience, offering B2B insights for companies in the pet food industry. It emphasizes the importance of nutritional value as a key differentiator in the rapidly changing pet food market and explains how to create diets based on scientific data. The session will present strategies for companies to build customer trust and establish a brand image that prioritizes the health of pets.

Speaker Introduction ｜ Boyeon Choi, Chairperson / Legal and Technical Committee, Korea Pet Food Association
Vice President, Signature by Korea Co., Ltd.
PhD Candidate, Graduate School of Clinical Veterinary Medicine, Seoul National University
Chairperson, Legal and Technical Subcommittee, Korea Pet Food Association
Former Head of Marketing, Cargill Agri Purina
Former Marketing, Nestlé Purina
Former Marketing and Development, Daewoong Pharmaceutical (OTC)
Former Technical Team Leader, Merial Animal Pharmaceutical

Session Overview ｜ A Must-Attend Seminar for Pet Business Professionals Interested in Online Marketing!
In the rapidly growing pet care market, this seminar will present key online marketing strategies to help you succeed, even in a fiercely competitive environment. You’ll gain insights into the major changes in online channels and marketing trends for 2024, along with effective approaches to adapt and develop your marketing strategies. Don’t miss this opportunity to learn from real-life case studies and gain practical insights.

Speaker Introduction ｜ Lee Young-jun / Director of ADPD
With 13 years of experience in online marketing, Lee Young-jun currently serves as the Head of Department at ADPD.

Company Introduction ｜ ADPD
ADPD is a comprehensive online advertising agency specializing in performance and content marketing. The company provides integrated marketing services across online platforms, supported by a team of experienced professionals in various fields.