Session Overview ｜ This seminar, titled “Surviving with a 2 Million Won Startup,” introduces practical startup know-how based on real success stories. Through Lorenz’s startup journey and promotional strategies, participants will learn how a small beginning can lead to success. Additionally, the seminar will share how Dajeonghan Market secured startup grants, using government and private support programs to raise funds. Offering practical advice and specific examples, this session provides valuable insights for those looking to embark on their own entrepreneurial journey.

Speaker Introduction ｜ Min-soo Park / CEO of LORENZ
-Encouragement Award at the 2nd Seoul Forest Youth Social Venture Competition (2018)
-Excellence Award in the Social Entrepreneur Development Program (2018)
-Completed the Lotte Distribution BU Startup Venture School program
-1st place in the manufacturing sector of GS SHOP’s Social Impact Project (2nd batch)
-Selected as an “Excellence” group in the Seoul Next Local Startup Program
-Selected as an “Outstanding Team” in the KB S.I.N.G Project (2nd batch)
-Selected for the 11th batch of the Youth Startup Academy
-Selected for the Agri-Food Venture Development Support Program
-Selected for the Strong Small Business Lifestyle Program “LYCON”
-Operates the eco-friendly pet brand “Lorenz” and an online curated shop.

Session Overview ｜ Are you dreaming of starting a pet business? Then don’t miss “Successful Pet Startups: The Secrets Behind HIPET SCHOOL’s 10-Year Success!” Kim Sujung, founder of HIPET SCHOOL, will share practical startup know-how based on real experiences, guiding you toward building a successful pet business. Unlike theoretical lectures, this seminar is grounded in real-life success and failures that have led to continuous growth.
This is not just a theoretical session. You’ll gain valuable insights from strategies for small-capital startups, essential legal issues, future trends in the pet industry to prepare for 2025 (including pet food, pet health, pet services, and pet tech, plus government support programs), and the importance of branding in the pet business. This seminar offers a unique opportunity to apply practical knowledge to your business. Let’s embark on the path to success in the pet industry together!

Speaker Introduction ｜ Kim Sujung / CEO of HIPET SCHOOL
-President of the Korea Healthy Companion Animal Association
-Author of Homemade Pet Food Recipes Vol. 1 and Vol. 2
-18 years of experience in pet industry education
-HIPET SCHOOL: A leading educational institute with over 10 years of expertise in pet food styling, pet food, pet fashion, and pet startup education. HIPET SCHOOL applies firsthand experience from the companion animal industry to its educational programs, sharing the passion and knowledge gained for the benefit of pets and their owners.

Session Overview ｜ As the number of pet families grows and the pet market expands, the unique identity of each company’s products and brand is becoming increasingly important. Simply creating attractive products is no longer enough to guarantee successful sales. In this seminar, you will learn strategies for attracting and retaining loyal customers in the pet industry and increasing sales. Whether you are a prospective entrepreneur or already running a business, this session will provide valuable insights on creating your own brand, along with techniques for maximizing sales both online and at pet fairs through offline strategies.

Speaker Introduction ｜ Baek song Kim / Brand Consultant
-Founder & CEO of OZZ Children’s Brand & Design (2018)
-Former Founder & CEO of PICKMONG Pet Brand (Founded on February 9, 2020) / Ranked #1 in pet towel sales on Naver
-Consultant and marketing expert for pet brand startups
-Pioneer of pet brand consulting
-Extensive experience teaching various craft artists / Providing assistance for brand startups
-Featured on Daekyo Children’s TV Pocket TV / Appeared on Issue Maker [Hidden Champion]

-Lectures at Kyobo Bookstore and Youngpoong Bookstore
-Author of multiple craft and illustration books:
Fun and Easy Clay Art 160
Essential Resin Art for Accessory DIY (First Korean author of a resin art book)
Drawing Playbook for Building Creativity and Application Skills